The ACS logo and tagline are registered trademarks of the Society and their use is under the control of the ACS. Maintaining the integrity of the logo and the tagline is critical to the Society, as misuse of these could result in the ACS losing its ability to protect our symbol.
The Society encourages members to use the ACS logo and tagline on official ACS business; however, there are some rules that need to be observed:
- The logo should not be modified or incorporated into another logo, cut apart or have any of its elements changed or rearranged.
- The Society logo should be as big as or bigger than other logos when used together.
- Along with the logo and the tagline, it is important to use the words “American Chemical Society” somewhere on the item of communication.
- The Society name/logo/tagline should not be used in circumstances that might be construed as an endorsement of a commercial product or service.
The clear zone
The ACS logo must always be represented clearly and effectively. This is why we have created a 'clear zone' to avoid anything encroaching on it, the dimensions of which are formed by using the letter 'S' from the ACS logo.a