Logo & Branding

By branding videos we reinforce and remind viewers that the video is from ACS. ACS videos should always carry the ACS logo in the bottom left corner. Within the video itself, “American Chemical Society” should be spelled out either at the start or end of the video.


YouTube Design Specifications

For both YouTube and Vimeo-hosted videos, place the ACS logo in the bottom left corner of the video at all times to ensure consistent branding and to let users know the content is from ACS.

Also make sure to follow YouTube’s guidelines for images, icons and thumbnails:

  • Channel cover images: varies by viewing platform (desktop or mobile)
  • Channel icon: 800 x 800
  • Video thumbnail: 1280 x 720